Glow From Every Inch — Introducing BAKE 10% Vitamin C Brightening Body Lotion Your body skin deserves the same active-ingredient attention as your face. That's exactly the philosophy behind the BAKE Vitamin C Brightening Body Lotion — a serum-grade, dermatologist-inspired formulation that combines high-performance brightening actives with deep-acting hydrators for skin that looks visibly luminous, even, and healthy from head to toe. What It Does This body lotion is formulated for anyone dealing with body tan, sun-induced pigmentation, uneven skin tone, or dull, dehydrated skin. It works across three dimensions: brightening, hydrating, and barrier-strengthening — making it a true multi-tasker in your daily skincare routine. The Science Behind the Ingredients At the core of this formulation is 10% 3-O-Ethyl Ascorbic Acid — a stabilised, highly bioavailable form of Vitamin C that remains potent on the skin without oxidising, unlike traditional L-Ascorbic Acid. It visibly fades tan, diminishes the look of dark spots, and promotes a brighter, more uniform skin tone across the body. Niacinamide (Vitamin B3) works alongside it to minimise the transfer of pigmentation to the skin surface, smooth uneven texture, and actively fortify the skin's natural barrier — reducing moisture loss and sensitivity over time. Hyaluronic Acid delivers multi-level hydration, drawing moisture into the deeper layers of the skin to create a visibly plumped, supple effect that lasts all day. Finally, Shea Butter seals in all the goodness — deeply nourishing dry, rough patches on elbows, knees, and heels while improving skin elasticity and softness. Texture & Experience The formula features a serum-infused lotion texture — lightweight yet rich enough to feel genuinely nourishing. It absorbs quickly without leaving a greasy film, making it comfortable for daily use in all Indian seasons. Suitable for all skin types, including dry and dehydrated skin. Who Should Use It This body lotion is ideal for women and men looking to address body tan from sun exposure, pigmentation, dark elbows and knees, dull skin tone, or dry and rough skin texture. It is unisex, suitable for all skin types, and designed to work as a consistent part of your daily post-bath skincare routine.