It is a common problem among smokers that their lips start getting dark in the long run. Also, smokers believe that licking lips frequently, keeps them moisturized but that just adds to the damage by drying them even more. Smokers come in contact with nicotine, heat and free radicals from cigarettes which darken their lips and make them dry and chapped in the long run. To tackle this problem, Beardo has introduced a revolutionizing Lip Lightening Balm for men that hydrates lips, repairs cracked lips and retains the natural tone of your lips.​