Plum CeraSense™ barrier care face wash is clinically proven to improve skin barrier function right from the first wash, while most cleansers end up stripping it. Dermatologist-tested and proven non-irritating, it's thoughtfully formulated to be gentle enough for even sensitive skin types. It effectively cleanses dirt & grime including PM 2.5 pollutants, without compromising your skin's natural defenses. Powered by Ceramides, Prebiotics & NMF, it protects your barrier while keeping you fresh, balanced and glow-ready."